The aim of the storefront was to make a tribute to FC Barcelona's "La Masia", a school where the new players are trained and taught. This was because we believe that FC Barcelona values their players and guides them from the beginning to the top of their professional journey. In doing that we decided to use the used shoes of these players, collecting them with the help of the campaign. This because we believed that a used shoe is the symbol of their growth, effort, hard work and guidance. By using the symbolism of the used shoe and the repetion, the goal was to create a structured shape that imitated the organized order of the game, and the displaced layers to show the growth the players.
The Campaign
