The Idea of this Pop Up Store was to give the opportunity to the brand's target ,giving a second life to the ACNE STUDIO clothes that are not used, offering these clothes to their active target who canʼt afford the new collections nut at the same time are passionate about the brand. We did this by analyzing the target first, and choosing a specific location where our the potential customer is. In this case we chose the Flower Market in Columbia Rd, London.
We developed the campaign in two parts: One part that in store that consisted in the gathering of the clothes, which would result in a free pair of jeans, in referral to the first campaign done by the brand to promote themselves. The second part regarded the actual Pop Up set in the Flower Market, a self- sufficient structure that took its inspiration from the market, where the target client could buy the clothes for a lesser price.
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